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VIVO retains IPL title sponsorship for next five years

VIVO retains IPL title sponsorship for next five years

Chinese mobile manufacturers VIVO have retained the title sponsorship rights of the Indian Premier League for the next five years [2018-2022]. VIVO bid for INR 2199 Crores, a 554% increase from their previous contract to stave off competition from other suitors.

VIVO initially became the title sponsor in 2015 after PepsiCo pulled out midway through their five-year deal in the aftermath of the spot-fixing scandal.

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