Chinese mobile manufacturers VIVO have retained the title sponsorship rights of the Indian Premier League for the next five years [2018-2022]. VIVO bid for INR 2199 Crores, a 554% increase from their previous contract to stave off competition from other suitors.
VIVO initially became the title sponsor in 2015 after PepsiCo pulled out midway through their five-year deal in the aftermath of the spot-fixing scandal.
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